Perhaps more synonymous with its railway station than anything else, King’s Cross is undergoing a long overdue transformation that could soon see it more readily associated with Google, after the internet giant announced its plans to relocate there.

Google will take residence in a new one million square foot office at the King’s Cross Central complex, making it the largest property deal of the 21st Century so far. The office will be designated as their European headquarters, which is hoped will encourage other global brands to invest in the capital.

The move is a pivotal one for the regeneration of the 67 acres of disused railway that surrounds King’s Cross, which is currently undergoing development by Argent into 1,900 new homes and commercial space. The plans will create a whole ‘new’ district with 20 streets, boulevards and public spaces all being created for the benefit of residents and workers. Google’s relocation will bring scores of workers eager to purchase a sleek modern property close to work, bringing a new community and most importantly, investment in the area.

Just as the arrival of technology companies to Old Street and the surrounding areas made Shoreditch a sought after residential address, developers are no doubt hoping that Google’s relocation will have the same effect on King’s Cross.

In addition to Google, Waitrose have announced an £18m development in the complex which will include a food store, café and a cookery school for children, showing a confidence in the future of the area. Both moves suggest King’s Cross will the place to watch in the years to come.